Slow Food

In this photo taken on Friday, May 29, 2015, Tom Lix, founder and chairman of Cleveland Whiskey Company, pours a glass of whiskey, in Cleveland. Recently, some distillers like Cleveland Whiskey Company have been taking shortcuts, using technology to mimic the effects of long aging - and prompting spirited debate over the merits of the resulting liquors. “The traditionalists hate us,” says Lix. “They’re all very interested in what’s being done, but of course it runs very contrary to not only generations of how it’s been processed, but generations of how it’s been talked about. All of the marketing has been around how it takes time and how you have to have patience. I just say age is really irrelevant.” (AP Photo/Tony Dejak)

“The traditionalists hate us,” says Tom Lix, founder and chairman of Cleveland Whiskey Company. “They’re all very interested in what’s being done, but of course it runs very contrary to not only generations of how it’s been processed, but generations of how it’s been talked about. All of the marketing has been around how it takes time and how you have to have patience. I just say age is really irrelevant.”


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