Krispy Kreme marks eclipse with chocolate glazed doughnuts

The Winston-Salem, North Carolina-based company says in a news release that the eclipse is "a rare occasion providing a total sensory experience for viewers across the continental U.S." and that its chocolate doughnuts will "have the same effect."

WINSTON-SALEM, N.C. | Krispy Kreme is going dark ahead of the solar eclipse set to cast a shadow across part of the U.S. this month.

Doughnut Eclipse

FILE - In this April 17, 2008, file photo, Krispy Kreme doughnuts are shown in Matthews, N.C. Krispy Kreme announced Aug. 9, 2017, that it's giving its signature glazed treats a chocolate sheen for the first time ever in honor of the Aug. 21 eclipse. (AP Photo/Chuck Burton, File)

Doughnut Eclipse

This undated product image provided by Krispy Kreme shows its signature glazed doughnut with a chocolate sheen. The doughnut chain is introducing the treat in honor of the Aug. 21, 2017, solar eclipse, where the moon will pass in front of the sun. The doughnuts will be available in participating stores on Aug. 21 as well as during limited hours on Aug. 19 and Aug. 20. (Krispy Kreme via AP)

Doughnut Eclipse

This undated product image provided by Krispy Kreme shows its signature glazed doughnut with a chocolate sheen. The doughnut chain is introducing the treat in honor of the Aug. 21, 2017, solar eclipse, where the moon will pass in front of the sun. The doughnuts will be available in participating stores on Aug. 21 as well as during limited hours on Aug. 19 and Aug. 20. (Krispy Kreme via AP)

The doughnut chain is giving its signature glazed treats a chocolate sheen for the first time ever in honor of the Aug. 21 eclipse, where the moon will pass in front of the sun.

The Winston-Salem, North Carolina-based company says in a news release that the eclipse is “a rare occasion providing a total sensory experience for viewers across the continental U.S.” and that its chocolate doughnuts will “have the same effect.”

The doughnuts will be available in participating stores on Aug. 21 as well as during limited hours on Aug. 19 and Aug. 20.