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The first lady announced on Thursday two video contests as part of her Reach Higher initiative, which encourages students to take their studies and training past secondary school.

This image released by Clarius Entertainment shows Nicole Kidman and Colin Firth in a scene from "Before I Go To Sleep." (AP Photo/Clarius Entertainment, Laurie Sparham)

Writer-director Rowan Joffe’s adaptation of S.J. Watson’s bestseller honors the lurid spirit of the page-turner enough to satisfy fans, but he doesn’t transmute the material into something richer and deeper as, say, Hitchcock would.