z living


Cereal sales have been soft, and Kellogg Co. has tried to reach out to those in their 20s and 30s before, such as in ads pitching cereal as a late-night snack. The new store is filled with stuff it thinks millennials like: There’s a vending machine that dispenses cans of La Croix sparkling water. And a few feet away is a well-lit shelf where customers can place their bowls of cereal, add props such as vintage Kellogg trays and take pictures to post on Instagram.


1. SZA, “The Weekend”: Firstly, it samples Justin Timberlake’s masterpiece, “Set the Mood (Prelude)/Until the End of Time.” Secondly, SZA is singing vulnerable lyrics about sharing her man with another woman, or women (dating is a struggle, people!) And thirdly, SZA paints the picture vividly with her crisp vocals matched to a smooth beat. This is storytelling. It’s also creative, realistic and addictive. I listened to it Monday through Friday, and on the weekends.


“The word feminism was being use in a kind of general way,” Sokolowski said by phone from the company’s headquarters in Springfield, Massachusetts. “The feminism of this big protest, but it was also used in a kind of specific way: What does it mean to be a feminist in 2017? Those kinds of questions are the kinds of things, I think, that send people to the dictionary.”


“It was literally just picking up the phone and calling. ‘Hey, my wallet got stolen. I’m filing a police report. Shut down the account. Send me a new card.’ And that was it,” says Abella, of Miami. “They refunded me all the weird transactions.” Now 29, Abella is the author of the book “Make Money Your Honey.”