Travel


The royal connection — one of the cable cars is even named after Charles — has shaped the public’s perception of the tiny town of Klosters in Switzerland, but it’s only one of many reasons to visit. It’s actually traditional, not flashy, and offers skiers, hikers and those simply seeking rest and relaxation a quiet sense of tranquility not found in many glitzier, more crowded Alpine resorts.


“They want to be viewed as more of a travel company and not just an alternative lodging firm,” said Henry Harteveldt, an analyst with Atmosphere Research. “Our research shows travelers spend as much as 60 percent of their travel budget at their destination. So they want to tap into that very large revenue stream.”