Travel


“They want to be viewed as more of a travel company and not just an alternative lodging firm,” said Henry Harteveldt, an analyst with Atmosphere Research. “Our research shows travelers spend as much as 60 percent of their travel budget at their destination. So they want to tap into that very large revenue stream.”


“We feel that Iran is one of the most exciting places that someone can travel to at this point in time, given the current climate in the country and what sort of changes have been taking place recently,” said Stefanie Schmudde, product manager of Americas and Middle East for the Downers Grove, Illinois-based tour company Abercrombie & Kent.