This Jan. 14, 2015 photo provided by ORDA/Whiteface Lake Placid, shows Megan Gardner, right, as she teaches participants in a lesson at Whiteface Mountain in Wilmington, N.Y., near Lake Placid. Whiteface, like other ski resorts, is creating programs to attract younger skiers as a way of maintaining interest in the sport as baby boomers age out. (ORDA/Whiteface Lake Placid via AP)

“Millennials are harder to attract, for sure. It’s not as cut and dried as it was even 10 years ago,” Kellett said. “They want the best deals and they’ll do whatever it takes to get the best deal. They don’t mind spending money to do what they want. It’s the experience. It’s so much more than just skiing.”