This undated photo provided by Destination Davos Klosters shows a downhill skier in the Madrisa ski area above Klosters, Switzerland. The tiny, welcoming town of Klosters, high in the Swiss Alps, is known as a favorite ski destination among the British royal family. (Christian Perret/Destination Davos Klosters via AP)

The royal connection — one of the cable cars is even named after Charles — has shaped the public’s perception of the tiny town of Klosters in Switzerland, but it’s only one of many reasons to visit. It’s actually traditional, not flashy, and offers skiers, hikers and those simply seeking rest and relaxation a quiet sense of tranquility not found in many glitzier, more crowded Alpine resorts.

FILE - In this April 19, 2016, file photo, Airbnb co-founder and CEO Brian Chesky speaks during an event in San Francisco. Airbnb is adding local tours and other activities to its travel services in major cities around the world. With the new features, announced Thursday, Nov. 17, analysts say the fast-growing online rental company is hoping to tap into the desire of leisure travelers for distinctive “experiences” that make them feel more connected with the places they visit. In an interview, Chesky said he hopes to add more services, including the ability to book airline flights.  (AP Photo/Jeff Chiu, File)

“They want to be viewed as more of a travel company and not just an alternative lodging firm,” said Henry Harteveldt, an analyst with Atmosphere Research. “Our research shows travelers spend as much as 60 percent of their travel budget at their destination. So they want to tap into that very large revenue stream.”