This Sept. 29, 2014 photo shows smoky slow cooker vegetarian chili in Concord, N.H. No browning or other pots needed for this dump-and-go vegetarian chili that truly takes just 10 minutes to assemble. (AP Photo/Matthew Mead)

It’s partly philosophical, partly practical. Let’s start with the latter. Truth is, I’m just not good at producing food that tastes all that great in a slow cooker. Whatever I make ends up either tasteless mush or wildly overcooked or — on days when I’m really shining — both mushy and wildly overcooked

This Oct. 6, 2014 photo shows an example of home delivered meals from Madison & Rayne, left, and Blue Apron in Concord, N.H. A bevy of new online services is angling to be a virtual kitchen assistant, giving the chance to outsource the tedious aspects of cooking so that customers can focus on the more satisfying assembling and eating parts. (AP Photo/Matthew Mead)

“The idea came out of a need my co-founders and I had in our own lives,” says Matt Salzberg, co-founder and CEO of Blue Apron, a 2-year-old New York startup that delivers high-end, pre-measured ingredients to your doorstep.


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